Today, the Sunday (!!) New York Times did quite a nice write up on Palm Springs being in "demand" right now. You can read the full article HERE.
One of the statements made in the article is that Coachella is responsible for bringing the most recent boom in development.
|Photo Courtesy of The New York Times/Patrick T. Fallon|
Funny enough, many of my posts have already addressed what was in the New York Times piece: the bits that perhaps a certain A-Lister who purchased a certain high profile home cemented the notion of making it "permissable" for others to follow, while the rumor of another A-Lister looking for a home and coupled with this article about the Hollywood "elite" pushing prices up just slammed Palm Springs to the front and center of the zeitgeist stage.
Palm Springs is officially a brand, and exploding y'all.
Media spotlight on Palm Springs Part 2 + 3 coming up.